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Diagnostic & action plan

The only sales plan for your first hire, written and presented by a seller with ten-plus years of enterprise sales, for one fixed price.

For founders of B2B startups with their first paying customers, about to hire their first salesperson.

From founder-led selling to a plan someone else can run

A sample of the diagnostic and action plan LDH delivers.

Diagnostic & Action PlanSample

Where you are today

A short read of your product, your market, and how your first customers actually bought.

Your first 90 days

  • Week 1–2: confirm your best customer profile and build the target account list
  • Week 3–6: run the sales process stage by stage on real accounts
  • Week 7–12: review what is working and adjust messaging and targets

Sales process & messaging

The stages your salesperson moves a deal through, and the message that earns a reply at each one.

What to track weekly

Pipeline, calls, and meetings booked — the few numbers that show whether the plan is working.

Three steps, one fixed price

You fill in the brief

Tell us about your product, your customers, and how you have sold so far.

A seller builds your plan

Someone with ten-plus years of enterprise sales reviews your brief and writes your diagnostic and action plan.

They present it to you

You get the plan presented back to you, ready to hand to your first salesperson.

Stop guessing what your first salesperson should do on day one.

1 500 €

One time, paid through secure Stripe checkout when you order